Restructuring Community

In today’s world everyone talks about “The Globalisation”. There are terms such as the “Globalisation of world politics”, the “Globalisation of international trade”, the “Globalisation of international society” or the “Globalisation of technology”.

But what does “Globalisation” actually mean?

According to the Guardian article “What is Globalisation?” the process of Globalisation refers to the “result of a revolution in communication technology and of the increasing links between national economies through trade and investment.” It seems as if the main aim for companies today is to act rather on an international than on a national basis.

In fact, Globalisation lets basically everything (including organisations and data amounts) or in general the economy, grow. Growing, becoming bigger and better are most corporation’s core values caused by the rising pressure of competition.

Globalisation has a big impact on economic growth and causes both positive and negative side effects. On the one hand, a positive effect for less industrialised countries is the resulting access to capital flows, while on the other hand, negative effects such as the growing inequalities between industrialised and developing countries are caused.

Trough Globalisation the competition in the world markets has become stronger than ever:

“Globalization has created a market dynamic that fosters new competition, demands higher levels of efficiency and requires true expertise in supply chain optimization.” []

Therefore, multinational corporations become more dominant and try to maximise their profit without regard for the needs of the less powerful. As a result of the process the so-called “Global Players” (e.g. Nestle, Kraft, P&G) win the power over the smaller companies by buying them up.

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Furthermore, things have become time and space independent due to the Globalisation of technology and trade. Consequently, now it is possible to stay connected with one’s friends and family while traveling or studying overseas. Social media networks and channels as for example Skype introduce opportunities to participate in business meetings from all over the world. It is quite common to negotiate and to make decisions via Skype calls in multinational companies like Bayer AG or Lanxess.

Multinational companies use “outsourcing” to maximise their profit by minimizing their costs. Workers are sent to other countries in order to reduce work wages.

To sum it up, there are three dimensions of the Globalisation: Economic, political, social and cultural.

Responding to the tutorial question, which factors and activities will make one’s work globalised, no matter where one lives, it is statable that the Globalisation process has formed the fundaments for globalised work.

Nowadays it is possible to share one’s thoughts, ideas and work on social media networks or on blog webpages. Thanks to the social media platforms such as Instagram or LinkedIn, we are able to reach millions of people at the same time. Also, it is possible to receive feedback for the work one has done. Factors such as time and location do no longer play significant roles; more precisely: they are no longer barriers to make work globalised.

In 2016, Instagram has reached the milestone of having 500 million active users from all over the world. It is striking that not only the world’s economies grow but also our online and offline networks. This makes it a lot easier to share and spread our work and make it globalised.

Taking a closer look at the example of blogging: When I think that my Digital Media & Society blog entries are brilliant and that people need to read them I can share my blog address on all of my social media accounts so that others have access to read them. If people like what they see and read they can share it, too. As the name already indicates, social media networks are networks, which connect people. There will always be somebody who knows somebody, who knows somebody, who knows somebody… who can tell it to somebody who knows somebody. That’s how we can make our work globalised, no matter where we live. Therefore, information can be spread around the world within seconds.

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Networks are closely linked to communities. There are two different types of communities: geographical communities which are build by social relationships within specific boundaries, and ideological communities which are build by common character, identity and interests. Also, we can use online communities to share our work and make it global.

In a nutshell, it has become really easy to share one’s work with others due to the Digitalisation and the ongoing Globalisation processes. It does no longer matter where we live: If my friends want to read the blog entries of their best friend who is currently studying in Australia, they only need the blog address to have access to it. Networks and connections, both on- and offline, are the most important factors for making one’s world globalised. Also, outsourcing processes lead to a globalised work, since companies produce in different countries and step up their production.

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References & Reading list:

DMS Script Week 11 by Jeff Brand

TED Talk „The Power of Sharing“ by Marieke Hart Paul Kingsnorth., 14th September 2006., “Making Globalization Work, by Joseph Stiglitz

The Guardian: Jim O’Neill., 18th January 2017., “Globalisation has made the world a better place

The Guardian: Simon Jeffery., 31st October 2002., “What is globalisation?

The Guardian: Rosie Nieven., 8th December 2012., “The role of social media in community building and development

Forbes: Bernard Marr., 30th September 2015., „Big Data: 20 Mind-Boggling Facts Everyone Must Read

The New York Times Blog: Paul Krugman., 14th March 2016., “Globalization and Growth Jessica Bieber., 1st May 2014., “Impact of the Globalization of Social Media Doug Britt., 17th September 2007., “Impact of Globalization in creating Sustainable Competitive Advantage “What is Globalization?

Businessdictionary: “Globalization

Wikipedia: “Globalization

Wikipedia: “Community

Wikipedia: “Social Media

Wikipedia: “Joseph Stiglitz